CRACKED ROYALE
Brand
CLASH ROYALE
Entrant Agency
DAVID
Category
Entertainment Lions for Gaming
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
Credits: https://tinyurl.com/y7ema2v3
Our Creative Partner: https://bit.ly/doodooc_creativepartner
Presentation Board
presents:
Turning cracked
screens from a
gamer s frustration
into a padge of honor.
+85, 000
Social Interactions
4+385,000
ed
Clash Royal if
one level der than
shouldn't they win bigger?
Introducing Cracked Royale: a campaign that
turned the challenge of playing on acracked New Players 'n Brazil
an official one: By sharing videos +
eayeg ter 3s Million
Impressions
eco @®
rates local gaming community”
*“Clash Royale celeb
ESTADAO R*
is Into a symbol of pride”
“Turning cracked screen:
¥ DESIGNRUSH
