SHEEP HAPPENS

BROUGHT SMILES TO FACES STARTLING AND DELIGHTING HILARIOUS. VIRAL. ‘SHEEP TAKE THE SUPERMARKET'S SLOGAN - ACROSS GERMANY e “FIRST TO PENNY" - LITERALLY. Gadtian 9msn The Telegraph The moment: Global coverage: 50 sheep suddenly wandered into a small- town PENNY store. Where others saw chaos, PENNY saw the perfect spark for a cultural, internet-breaking brand moment. Ca The action: PENNY reacted in real time, working with the community to turn this local surprise into a global sensation. The resulting campaign was the most successful one in PENNY's history. Turning woolly invaders into global ambassadors. We sponsored the whole We sent an investigative We got the sheep to return We sheepified thousands. We asked the community We released a music video flock of 700 sheep for an influencer to get to the for an Unboxing video of of print, TV, & digital for a new store name feat. Sheep with entire winter. bottom of the incident. Penny vegetables. offers overnight. through an online poll. Luca-Dante Spadafora. Results: FEZOM ici FLE% Soc 6% So 69% foputarin