FANTASTIC KEYS

HOW F4 KEYS WERE TURNED INTO A MOVIE TICKET FOR THE NEW ‘Jantastic) FIRST STEPS (0 . SANS A TAPUB NO QR CODES. NO PRINTED TICKETS. AGREAT LESSON IN FAN MARKETING. AN EVERYDAY ELEMENT TURNED INTO A CLEVER MARKETING TOOL. LatinSpots MIR WEN - STUDIOS Presents FAN se - RESULTS Fans documented every step, removing keys, attending screenings, and reinstalling their customized F4s, turning simple movie access into a lasting brand presence embedded in their computers. CONTEXT --- ForMarvel, hardcorefansarecrucial.So, whenlaunchingthenewFantastic Four film in France, Marvel needed to make sure fans would be at the rendezvous. How? By telling them they already had a ticket: the F4 key. IDEA The customized F4 keys transformed fans’ personal workspaces into Marvel turned the F4 keyboard key into a cinema ticket, inviting fans eaisol ‘ Reathe csicencis cigned to remove it and bring it to theaters for entry. The community quickly ee ee ei ee ana t oce tet embraced the idea. But it didn’t stop there. During screenings, each key ace fo) aie ee hate antastic: Saeed gs a became a limited-edition collectible: painted in the iconic blue, stamped isha ee turer Meee, sneer ee iecehren’ Prose Coverage, and helped Fantastic Four top the French box office in its opening week. with the F4 logo, and displayed in a glass box. What was once an ordinary key became a badge of fandom. 1" AT FRENCH BOX OFFICE IN ITS FIRST WEEK | 2M ORGANIC VIEWS | ONE F4 KEY SIGNED BY PEDRO PASCAL