SANTA MARIA PUEBLO HOTEL

ADVOCATES FOR AFORGOTTEN DESTINATION > WHILE CITES COLLAPSE UNOERTHE WEIGHTOF MASSTOURISM, ‘SANTA MARIN;ASMALLVILAGE IN MISIONES, PARAGUAY WAS SLOWLY FADING FROMTHE MAP DESPIE ITS RICHAND DEEP.» CCULTURALROOTS, THEVILLAGERTIRACIEDAIMOSTNOVISITORS. "AN AUTHENTIC EXPERIENCE THAT PRESERVES CULTURALIDENTITY” = Tile “THE NATIONAL TOURISM SECRETARIAT SENATUR)WEEDED A SOLUTION, SO WETOOK A DIFFERENT APPROACH: INSTEAD OF ‘BRINGING A HOTELTO THE VILLAGE, WETURNED THEMILIAGE TISELRINTO THE HOTEL ee ‘TRANSFORMING AN ENTIRE VILLAGE INTO LVING, BREATHING ‘BRAND EXPERIENCE, HOMES TURNED INTO HOTEL ROOMS, FAMILIES INTO A HOST. % ‘THE EXPERIENCE DIRECTLY ACTWATED LOCAL ECONOMICS = TURNING RESIDENTS INTO ENTREPRENEURS AND TOURISTS INTO “THE CAMPAIGN DEBUTED WiTH’APROMOTIONALVIDEO, FOLLOWED BY SOCIAL MEDIA CONTENT, NEWS FEATURES," AND INFLUENCER COLLABORATIONS. ‘TO UNIFY THE JOURNEY, WE DEVELOPED A CENTRAL DIGITAL a! c ee. 7 PLATFORM SERVING AS THE VILLAGE'S "FRONT DESK.“THIS Z 6 > a2 Maca ‘SANTA MARIA HOTEL A ‘CT THAT WEBSITE PERSONALIZS VISITS BASED ON TRAVELER NEEDS AND =. 3 4 ze ye ame e< IMPACT ON THE LOCAL ECONOMY” CONNECTS GUESTS WITH SERVICES AND HOSS IN REALTIE, ‘ Z 4 j stilling FTE Be 2 £ ; Tei ENSURING SEAMLESS COORDINATION ACROSS THE ENTIRE COMMUNITY, LANACION ALLTRAFFIC WAS DIRECTED TO OUR WEBSITEAS THE PRIMARY CCONTACTPOWNT. ¢ ‘Wivw HOTELDEPUEBLO.COMPY 100% (OF REVENUE GOES DIRECTLY TO THE COMUNITY 35-DAY GC WAITING ust mana