PAID SICK LEAVE FOR COWS
Brand
TOO GOOD
Entrant Agency
THE PARTNERSHIP AGENCY
Category
Creative B2B
Award
Bronze
Festival & Year
Cannes Lions (2026)
Case Study Details
Decent Work and Economic Growth
PAID SICK LEAVE FOR COWS
TOO GOOD, THE PARTNERSHIP AGENCY
Presentation Board
ACTIVE ©,
Context ——— Challenge
Quality control could detect unsafe imilk, but
farmers couldn't afford to comply without losing
income, and prices couldn'tincrease.
.-Kenya’s dairy system depends on smailho|
farmers whose income stops when milk is withheld
during antibiotic treatment.
‘g
$27, 000 100% farmer income protected Ie , Milk rejection
without raising prices reduced to near
returned to farmers for
milk that was never sold
Paid Sick Leave for Cows applied a human labour i
principle to dairy, removirig the cost of compliance claim coleerial n for withheld milk, aligning
by protecting farmer iNcome. __“iheentives agross the supply chain without raising
~ 4
kes { s me |
ae
Supported by
FINNISH VISA s ® E WORLD BANK ~
GOVERNMENT ies
Foundation ~
