PAID SICK LEAVE FOR COWS

Brand
TOO GOOD
Entrant Agency
THE PARTNERSHIP AGENCY
Category
Creative B2B
Award
Bronze
Festival & Year
Cannes Lions (2026)

Case Study Details

Decent Work and Economic Growth PAID SICK LEAVE FOR COWS TOO GOOD, THE PARTNERSHIP AGENCY

Presentation Board

ACTIVE ©, Context ——— Challenge Quality control could detect unsafe imilk, but farmers couldn't afford to comply without losing income, and prices couldn'tincrease. .-Kenya’s dairy system depends on smailho| farmers whose income stops when milk is withheld during antibiotic treatment. ‘g $27, 000 100% farmer income protected Ie , Milk rejection without raising prices reduced to near returned to farmers for milk that was never sold Paid Sick Leave for Cows applied a human labour i principle to dairy, removirig the cost of compliance claim coleerial n for withheld milk, aligning by protecting farmer iNcome. __“iheentives agross the supply chain without raising ~ 4 kes { s me | ae Supported by FINNISH VISA s ® E WORLD BANK ~ GOVERNMENT ies Foundation ~

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