AXA X SONITA : THE LONE VOICE

SONTA “SHE FIGHTS ; ; TO GIVE A VOICE 6 1M. “AN INTERNATIONAL TO AFGHAN WOMEN” CHORUS” Brut. TOTAL VIEWS . VO I C E " APSREACHIED MONDE WHEN” bene Sih la SILENCED. We lee RAISE gio eet A. - THE CONTEXT In Afghanistan, women are being forced into silence: o) They are banned from singing, speaking publicly, oreven being ae - But one voice refused to disappear... THE ARTIST Sonita, an Afghan refugee and advocate who escaped tWo forced) = marriages, now uses rap to speak for those who can't. “* EELP Loy . 4 THE BRAND La In 2023, AXA launched a strategic platform: being a ‘woman shouldn’t be a risk. It addresses the disproportionate threats. we face across heal i i by innovating actively supporting THE IDEA = ‘ The first socially-built chorus for women’s tights. © 9) ety me 7 No one should feel powerless in the face of injustice. «91 @ rie H hp We all have a voice. So we turned one forbidden voices roe? ¥ into thousands, and aired them to the world. y som: : =) 208 reper THE EXECUTION POLO 4 After sharing her story, Sonita and influencers encour. to donate their voices by singing through a TikTok filter or a dedicate t 7 5 2 ‘ = g vy singing gl ee 4 p ey Tey & “ies website. The music video then featured all the individuals who shared their voices, alongside Sonita’s memories from the life she left behind | Véronique Riotton @V_Riotton ‘She sings for those who've been silenced. Lully support @SonitaAlizadeh in her fight for women's education, health, and freedom, in Afghanistan. The song caught the attention of the Chair of the Delegation for Women’s Rights and Gender Equality at the National Assembly in France, who invited her to speak about her cause. The song was then aired in Afghanistan through Begum TV, a Paris-based satellite TV channel run by Afghan women living in exile in France, whose purpose is to provide education to Afghan women. Her music video, in support of @UNICEF, is a call to action. Itis an honor to welcome her to the National Assembly on May 5 @