THE SHOOTING

In Mexico, journalists operate under constant threat, reporting the truth in conditions that resemble a war zone. With 171 journalists murdered since 2000 and attacks occurring every 14 hours, Artículo 19 identified the urgent need to expose the violence, impunity, and fear surrounding freedom of expression. “The Shooting” uses a powerful metaphor to compare journalism and organized crime: every “shot” can either reveal the truth through a camera or silence it with a bullet. The campaign dramatizes the deadly confrontation between journalists and criminals, showing how truth itself becomes a target in a country where impunity prevails. Created by Grey México for Artículo 19 in collaboration with Oriental Films and supported by Diario La Unión, the campaign launched with a cinematic short film followed by four striking print ads. The visuals portrayed journalists facing gunfire with cameras in hand, reinforcing the reality that reporting the truth in Mexico can be life-threatening. The campaign amplified awareness around the dangers journalists face in Mexico and reignited public conversation about freedom of expression and institutional accountability. By turning the violence against journalists into a visceral visual metaphor, “The Shooting” became a strong call to action against impunity and in support of protecting independent journalism. AWARDS One Show 2026 - Film & Video Grand Prix - Music & Sound Craft Grand Prix https://www.llllitl.fr/2026/05/one-show-2026-grand-prix/ CREDITS Campaign title: The Shooting. Clients: Artículo 19 and La Unión Newspaper. Regional Director: Leopoldo Maldonado. Communications Officer: Juan Vázquez. Outreach Lead: Esther Mosqueda. Protection and Defense Program Officer: Pedro Cárdenas. Creative Agency: Grey Mexico. Global Chief Creative Officer: Gabriel Schmitt. Global Creative Partner: Diego Medvedocky. Global Craft Partner: Costanza Rossi. Global Head of Creative Excellence: Emma Tonetti. Global Producer: Emiliano Alvarenga. Global Creative Reputation: Florencia Kessler. Global Senior Creative Manager: Catrina Ramos. CEO: Coral Arnedo. CCO: Alexis Ospina. Executive Creative Director: Mauricio Guerrero. Creative Directors: Mario Berber, Ricardo Reyes. Copywriters: Xel Ha Neri, Paola Berman. Art Director: Marco Oseguera. Account Manager: Maritza Velásquez. Head of Production: Julieta Napoli. Production Assistant: Leah Pages. Production Company: FIGHT. Photographer: Ale Burset. EPG / Partners: Sebastián Soneira, Fernando Vertua. Sales Producer: Valeria Magrini. Executive Producer: Carlos Montiel. Head of Production: Ángela Arévalo. Photo Assistant: Gabriel De la Morena. Art Director: Victoria Paz Álvarez. Stylist: Sabrina Lazaro. Makeup Artist: Paloma Pérez.