Campaign Diaries
Displaying 2 Campaigns for this Brand.
Global
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
Brand: McDonald’s
Campaign: 2026 FIFA World Cup Campaign
Goal: Create an expansive brand ecosystem
Media: Immersive experiences, creators, and fan interactions
Summary: McDonald’s has shifted its marketing strategy for the 2026 FIFA World Cup from traditional polished ads to building an expansive brand ecosystem that includes creators, fans, and interactive experiences across more than 110 countries.
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Published: August 4, 2026
🔒 Analysis Members Only
France
McDonald’s France and BBDO Paris Take You on a Journey This Summer
Brand: McDonald’s
Campaign: Croquez le Monde
Source: https://www.cbnews.fr/creation/mcdonald-s-france-bbdo-paris-vous-font-voyager-cet-ete
Goal: To showcase recipes inspired by McDonald's menus from different countries.
Media: Advertising, DOOH, social media
Summary: McDonald’s France and BBDO Paris launch a new edition of 'Croquez le Monde', a summer campaign that features six recipes inspired by McDonald's menus from various countries. First introduced in summer 2024, the campaign returns this summer with products inspired by Germany, the UK, Morocco, Italy, Australia, and Japan. The campaign includes visuals that associate each recipe with cultural references from its country of origin and is deployed across advertising, DOOH, and social media during the summer.
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