Porsche

Campaign Diaries

Germany

After Pitch: Storyboard Defends Account for Porsche Magazine Christophorus

Brand: Porsche

Campaign: Christophorus Magazine

Source: https://www.horizont.net/agenturen/nachrichten/nach-pitch-storyboard-verteidigt-etat-fuer-porsche-magazin-christophorus-235497

Goal: Maintain account for Porsche magazine

Summary: Storyboard has successfully defended the account for Porsche’s Christophorus magazine after a competitive pitch. The agency will continue to manage the publication which serves as a key communication tool for the Porsche brand.

Campaign Diaries

No Brand Diaries found.

Luxembourg

Porsche Luxembourg promotes the electrifying Taycan throughout 2023 with Noosphere

Brand: Porsche

Campaign: Promotion of the Taycan

Source: https://www.adada.lu/2023/09/porsche-promeut-ancre-son-taycan/

Goal: Promote the electric Taycan throughout 2023

Summary: Porsche Luxembourg is promoting the electric Taycan throughout 2023 in collaboration with the agency Noosphere.

Campaign Diaries

No Brand Diaries found.

electric vehicle Porsche Taycan

Switzerland

FRZ Zurich Airport Region: The New Language of Strong Brands – Media Partner

Brand: Porsche

Campaign: Porsche. There is no substitute

Source: https://www.persoenlich.com/mediapartner/die-neue-sprache-starker-marken

Goal: To communicate the brand's purpose and connect local and global messaging

Claim: Porsche. There is no substitute

Summary: The article discusses current trends in branding, emphasizing that brands are now focusing more on their understanding of the world and customer experience rather than only their product offerings. It highlights how claims are being integrated into overall corporate strategy and purpose-driven messaging, including examples from various brands like Porsche, which utilizes a global purpose claim adapted to local contexts.

Campaign Diaries

No Brand Diaries found.

brand strategy integrated messaging purpose-driven marketing