Campaign Diaries
Displaying 1 Campaigns for this Brand.
Norway
Extra launches ‘The Diaper Suitcase’ at Oslo Airport
Goal: Increase awareness of Extra's diaper discount membership
Claim: We solve the need at the moment it arises.
Media: Digital displays in the check-in area at Oslo Airport
Summary: Extra has launched a new campaign at Oslo Airport called 'The Diaper Suitcase', allowing parents to pre-order diapers for collection before their flight. The campaign aims to address the inconvenience of carrying diapers and promote Extra's 50% membership discount on diapers. It leverages airport advertising in a functional way, connecting exposure directly to action, thus transforming the brand from a mere advertiser to a solution provider for traveling families.
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