Campaign Diaries
La Roche-Posay and Noon partner to protect riders under the GCC summer sun
Source: https://campaignme.com/la-roche-posay-and-noon-partner-to-protect-riders-under-the-gcc-summer-sun/
Goal: To promote daily sun protection for riders working under the GCC sun
Claim: Skin health is a fundamental right, not a privilege
Media: digital, social and editorial platforms
Summary: La Roche-Posay has partnered with noon to launch a campaign aimed at protecting riders from the sun by providing them with sunscreens and educational sessions on sun safety. The campaign, titled 'The Ones Who Know the Sun', emphasizes the importance of daily UV protection and promotes healthier skin habits for those exposed to sunlight during their work.
Campaign Diaries
No Brand Diaries found.
Out Look: La Roche-Posay dynamically responds to live UV levels
Source: https://www.adworld.ie/2026/07/17/out-look-la-roche-posay-dynamically-responds-to-live-uv-levels/
Goal: To promote safe outdoor enjoyment by raising awareness of UV protection.
Claim: Protect against UV with SPF 50+.
Media: Liveposter, Transvision, Digipole, Digital 48 Sheet, Bridge Digital, Digital Portrait Panel
Summary: La Roche-Posay's latest out-of-home campaign for Anthelios UVMune 400 dynamically responds to live UV data, changing its messaging throughout the day based on current sun exposure levels. Developed by McCann Paris and utilizing the Shadow Sponsor platform with athlete Jannik Sinner, the campaign aims to connect the importance of UV protection with real-time environmental conditions, particularly during events like the All-Ireland Senior Hurling and Football Finals.
Campaign Diaries
No Brand Diaries found.