THE VOLVO SAFETY STANDARD

The Volvo Cars Safety Standard Volvo creates "instantly readable" typeface to improve driver safety de zeen Volvo Multi-Adaptive Safety Belt: The Best Inventions of 2025 TIME votuLuvao A brand system for the next century of safety No. 1 Safety brand image 1,000+ Articles published 1,000,000+ Lives saved and counting Context ‘When the world moves towards autonomous vehicles, safety becomes an increasingly desirable positioning, So.as more competitors enter the space, the challenger brand from Sweden needed to refresh and defend. its legacy. For 100 years, safety has been their guiding principle. During this century, it has taken many im= portant, innovative and life-saving shapes ~ but never been collected under a unifying umbrella. So now their promise to protect people beyond industry standards has a name anda brand system, designed for the next century of safety. Idea ‘The Volvo Cars Safety Standard. Moving past branding norms to do what Volvo Cars exists for: to make people feel and be safer. With a typeface engineered to reduce visual noise for glance-based reading. A colour palette inspired by increased visibility in testing. The Volvo Cars Safety Centre like you've never ‘seen it before. New ways of experiencing safety up close. And a reinvention of the safety belt once more, ‘All coming together to rebrand 100 years of safety, creating a platform for the century to come. All to help save more lives. Results Brand image tracking confirms how Volvo sets a standard of its own. On “offers safety innovations to protect people,” Volvo scores highest among all competitors in each of its 5 key markets: SE, DE, FR, UK, US. 154 in ‘Sweden versus an average of 96,0 across tracked competing brands. 140 in Germany vs 96,7. 175 in France vs 86,3. 141 in the US vs 95,5. And 179 in the UK vs 91,7. Showing that safety is not only part of Volvo history, but alliving and leading brand strength. And the most important result of all: Volvo's safety innovations are esti- mated to have saved over a milion lives, now aiming fora million more. GN TIME THEs®@&TIMES Forbes M1GEH TheVerge engadget 48,4, Wallpaper* AdAge AIWEK %pGear Automotive News INSIDEEVs carwow Drive yahoo/news = And more wi Ta’ OlVO™ sexe entam