DORITOS GOLDEN SRIRACHA

Doritos - Doritos Golden Sriracha (Case Study) | Campaign Doritos needed to get snack lovers buzzing about its newest flavor, Golden Sriracha – a unique blend of yellow and green peppers that’s spicy… but not too spicy. So we created the world’s first adult film that contains absolutely no adult content – aka a “spicy” film that never gets too hot. The ’70s softcore-inspired film starred Walton Goggins as “The Plumber” who’s eager to get down to business. Only this time, he’s really just there to fix the pipes. Every element of our ‘Spicy But Not Too Spicy’ film was true to the spicy genre — from the look we achieved by shooting on film, to casting of actors who looked straight out of adult films, to perfectly spicy costumes, genre-specific production design touches, adult film-inspired design and typography, and sultry music that cut in and out to match the spiciness of the scenes… and never allow things to get overly spicy. And since we made an adult film, we launched it like one: with a live premiere in a burlesque venue in NYC, adult film posters as out-of-home, an interactive ‘spicy’ phone hotline, and print ads in the country’s spiciest magazine. Credits: - Client: Doritos - Advertising Agency: Rethink, New York - Production Company: Smuggler - Media Agency: OMD - Public Relations Agency: Ketchum - Editorial Company: The Den Editorial - Music/Sound Company: Human - Talent Agency: Monsoon Entertainment