Campaign Diaries
Displaying 1 Campaigns for this Brand.
Mexico
Francisco Paparella and Gerardo Salas: ‘This was the year of definitive consolidation for Habitant’
Goal: To integrate creativity, production, and artificial intelligence in a unified workflow
Summary: Francisco Paparella and Gerardo Salas discuss the year of definitive consolidation for Habitant Productions, marked by the success of 'Bullet Machine' at Cannes Lions and regional expansion. They highlight the integration of creativity, production, and artificial intelligence, reflecting on the growing value of artistic insight in the industry. Key milestones include winning two golds and two bronzes at Cannes Lions, solidifying their regional operation with offices in Colombia and Uruguay, and developing new talent within the creative sector.
Campaign Diaries
No Brand Diaries found.