THE MOSAIC
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MCDONALD'S ITALIA
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LEO
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Industry Craft
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Cannes Lions (2026)
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Presentation Board
A UNIQUE MOSAIC CE
LEBRATES THE JUBILEE OF 2025
McDonald’ plants ancient fast food mosaic in central Rome
ROMATODAY E F
FAMOUS [HILZIAIN j
THE MOSATIC eS
y THE OLDEST AD EVER DISCOVERED
Romeis the city with the greatest concentration of historical and archaeological For the occasion, McDonald's launched the Welcome to Rome Menu, The mosaic was created using ancient Roman techniques by a team
heritage in the world. Its historic center, a UNESCO World Heritage Site, holds over specially curated for Jubilee visitors, featuring an unexpected discovery: of ten mosaic artists, who hand-laid 18,000 tiles to complete the artwork.
16% of the world’s cultural assets. Often described as an ‘open-air museum’, a mosaic depicting ancient Romans feasting on fries and hamburgers, Itwas “discovered” by archaeologists on May 29, 2025. Images of the find
Rome constantly reveals its past: every excavation brings history to the surface, installed within an archaeological excavation in Rome's main gallery. A warm quickly spread worldwide, turning the campaign into a global sensation.
as demonstrated by the many discoveries made during construction works ahead invitation to enjoy McDonald's iconic classics in the world's most classic city. i
of the Jubilee - the major 2025 event drawing more than 105 million visitors.
Martina Zavagno
IMy favorite piece of art in Rome
these days isa MeDonald's mosaic. ‘
S@ meer seen
Imagine Archeologists in the
future uncover this?
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Gotta love this creativity!
Briliantly adapted to its context ‘
10 18, er * rome 5S.
MOSAICISTS TILES SALES VISITS IN STORE
