Campaign Diaries
Coach puts music at the heart of its Gen Z play
Source: https://www.marketing-interactive.com/coach-puts-music-at-the-heart-of-its-gen-z-play
Goal: Connect with Gen Z through music and real-world experiences
Media: Spotify, live performances, digital content
Summary: Coach's Fall 2026 campaign, 'Live your story', centers on music and real-world connections through a partnership with Spotify. The campaign features Elle Fanning and various musicians, creating personalized experiences via playlists and a traveling tour in multiple countries. The films depict themes of connection through live music, reflecting Gen Z's desire for deeper real-life connections.
Campaign Diaries
No Brand Diaries found.
How Coach Made Its 85-Year-Old Brand Trendy Again
Goal: To modernize the brand's image and connect with younger audiences, especially Gen Z.
Media: Social media, university activations, experiential stores
Summary: Coach has successfully repositioned itself to appeal to Generation Z while retaining its traditional customer base. The brand reported a 31% increase in sales and has focused on building community through innovative campaigns like 'Revive Your Courage' featuring celebrity ambassadors and collaborations with prominent figures. Coach also promotes sustainable products through its Coachtopia sub-brand and leverages social media trends to stimulate interest.
Campaign Diaries
No Brand Diaries found.
