Campaign Diaries
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Global
How Coach Made Its 85-Year-Old Brand Trendy Again
Goal: To modernize the brand's image and connect with younger audiences, especially Gen Z.
Media: Social media, university activations, experiential stores
Summary: Coach has successfully repositioned itself to appeal to Generation Z while retaining its traditional customer base. The brand reported a 31% increase in sales and has focused on building community through innovative campaigns like 'Revive Your Courage' featuring celebrity ambassadors and collaborations with prominent figures. Coach also promotes sustainable products through its Coachtopia sub-brand and leverages social media trends to stimulate interest.
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