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Global
EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future
Goal: To modernize the brand through digital transformation.
Media: TikTok, website
Summary: Behr has promoted Andy Lopez to CMO, focusing on digital transformation and innovation in tackling color paralysis for DIYers. His role includes integrating digital marketing and product strategy for a seamless customer experience, following previous efforts such as TikTok content and a World Cup collaboration with Home Depot.
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