SALESFORCE X MRBEAST PRESENTS: THE MILLION DOLLAR PUZZLE

Brand
SALESFORCE
Entrant Agency
SALESFORCE TOWER
Category
Creative B2B
Award
Shortlist
Festival & Year
Cannes Lions (2026)

Case Study Details

MRBEAST PRESENTS THE MILLION DOLLAR PUZZLE POWERED BY SALESFORCE MrBeast's Million Dollar Puzzle isn't just a game of luck. It’s a test of how you use the right tools. While everyone else is guessing, the pros are using @Slackhq to organize chaos. @salesforce is the official technology provider of The Million Dollar Puzzle, and MrBeast has hidden the clues in plain-ish sight. The puzzle is live. Clues are everywhere. Can you crack the code? *HOW TO START:* 1. Watch this video in full. 2. Check your eligibility and register at https://mrbeast.salesforce.com/. 3. Start looking for clues! Registration required. Salesforce is the official technology provider of MrBeast's $1 Million Dollar Puzzle not a sponsor or responsible for prize distribution. *OTHER PLACES TO LOOK* 👀 YouTube: https://www.youtube.com/playlist?list=PLnobS_RgN7JZAhVg871pjR1varMRLMprh Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce #MrBeast #Slack #Salesforce #Agentforce #Puzzle #commerical About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.

Presentation Board

THE _ me... | ae DOLLAR PUZZLE eo: 2 ere There are clues everywhere, good luck! Slackbot 2:39 PM It wasn’t a 30 second Supe or 276,000 coils players. B2B brands don't usually create cultural moments. We seized one by partnering with MrBeast and turning the launch of our new AI product, Slackbot, into a high-stakes, ‘$1 million puzzle. The insight was simple: B2B decision makers are done with AI hype. They want proof. So instead of telling them what Slackbot could do, we put the tool at the center of a challenge ey couldn’t resist. We launched the challenge in the Super Bowl spot and hid clues everywhere (fireside chats, the Salesforce Tower, and 20 behind-the-scenes videos). The only way to win was to engage. And engage they did. The results were beastly. 1 billion impressions. 123 million YouTube views. 2.7 million Slackbot messages sent in real time, to win real money. Slackbot usage increased by +264% and search volume lifted 600%. Where's the money? ee |276K| [600% | 1B |5O0+) |+264% ACTIVE PLAYERS: INCREASE IN TOTAL COLLECTIVE, INCREASE IN SEARCH VOLUME IMPRESSIONS. HOURS PLAVED SLACKBOT USAGE ti. a a os

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