Campaign Diaries
Maserati and Migrante launch ‘Luxury, every day’
Source: https://pub.be/fr/maserati-et-migrante-lancent-luxury-every-day/
Goal: Promote luxury as a daily experience
Claim: Luxury, every day
Summary: Maserati has launched a new campaign titled 'Luxury, every day' in collaboration with the agency Migrante. This initiative aims to position luxury as an integral part of everyday life.
Campaign Diaries
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Maserati brings luxury to everyday life with the global campaign ‘Luxury, every day’
Goal: To communicate that luxury can be a part of everyday life
Claim: Italian Gran Turismo: Effortless Luxury Performance
Media: Social and digital channels, radio
Summary: Maserati's new campaign 'Luxury, every day' focuses on showcasing authentic luxury tied to the brand's identity. The film features four valuable items that the protagonists hesitate to use until three Maserati cars change their perspective, illustrating that luxury should be enjoyed daily. The campaign includes footage of the new GranTurismo, GranCabrio, and Grecale models, emphasizing their design and features. The film will be available in multiple formats across social media starting in September.
Campaign Diaries
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Agency Migrante Completed Film for Maserati with Del Piero in Ten Days
Goal: To celebrate Italian excellence and connect Maserati's heritage with future ambitions.
Claim: The Italian GranTurismo: Effortless Luxury Performance
Media: Digital and social media channels
Summary: In the new global film by Maserati, Alessandro Del Piero drives the GranTurismo through nearly empty New York towards a stadium in New Jersey, featuring no dialogue or sports footage, but instead relying on driving, Del Piero's focus, and the sound of the Nettuno engine. The film, titled 'Never Stop Dreaming', was developed and realized in ten days by the independent agency Migrante and was released on July 19, coinciding with the FIFA World Cup 2026 final. It aims to highlight Italian craftsmanship and ambition, leveraging Italy's past successes in sports while emphasizing Maserati's refreshed model lineup.
Campaign Diaries
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