Campaign Diaries
Agency Migrante Completed Film for Maserati with Del Piero in Ten Days
Goal: To celebrate Italian excellence and connect Maserati's heritage with future ambitions.
Claim: The Italian GranTurismo: Effortless Luxury Performance
Media: Digital and social media channels
Summary: In the new global film by Maserati, Alessandro Del Piero drives the GranTurismo through nearly empty New York towards a stadium in New Jersey, featuring no dialogue or sports footage, but instead relying on driving, Del Piero's focus, and the sound of the Nettuno engine. The film, titled 'Never Stop Dreaming', was developed and realized in ten days by the independent agency Migrante and was released on July 19, coinciding with the FIFA World Cup 2026 final. It aims to highlight Italian craftsmanship and ambition, leveraging Italy's past successes in sports while emphasizing Maserati's refreshed model lineup.
Campaign Diaries
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