Campaign Diaries
When a Brilliant Campaign Impacts More Areas Than Intended (Bayer Presented ‘Tattoos More Alive Than Ever’)
Goal: To visually communicate the benefits of skin care through tattoo art
Claim: Preserving the ink's color
Media: Graphic campaign
Summary: Bayer launched the 'Tattoos More Alive Than Ever' campaign in collaboration with Dentsu, featuring hyper-realistic tattoos that can fool animals like hummingbirds and cats. The campaign transforms a technical benefit—ink color preservation—into an easily understandable metaphor, using art and urban culture codes to capture attention.
Campaign Diaries
No Brand Diaries found.
When a Brilliant Campaign Impacts More Areas Than Intended (Bayer Presented ‘Tattoos More Alive Than Ever’)
Goal: To creatively showcase tattoo care and preservation
Claim: None
Media: Graphic advertising
Summary: Bayer launched the 'Tattoos More Alive Than Ever' campaign in collaboration with Dentsu, showcasing highly realistic tattoos that can fool animals like hummingbirds, cats, and insects. Instead of focusing on the product, the campaign tells a visual story where care is seen as a natural extension of a tattoo artist's work. It transforms a technical benefit of preserving ink color into an easily understandable metaphor, demonstrating how a traditionally skin care-related category can adopt elements of art, design, and urban culture to capture attention creatively.
Campaign Diaries
No Brand Diaries found.