Campaign Diaries
Displaying 1 Campaigns for this Brand.
Portugal
There is an ERA condominium at Vodafone Paredes de Coura and the first residents are being sought
Goal: To promote a unique festival experience and engage festival-goers creatively
Claim: ERA. And It Was
Media: Instagram
Summary: The ERA brand is launching its 'Condomínio ERA' at the Vodafone Paredes de Coura festival, seeking 64 residents through a creative video challenge where attendees portray real estate consultants. The initiative features fully equipped tents, a lounge area, and other amenities for a more comfortable festival experience. This campaign reflects ERA's new positioning and aims to attract a younger audience by merging real estate with a festival context.
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