Campaign Diaries
GymBeam Chooses Al.ta Cucina to Dispel Myths About Sports Nutrition with Actor Alvise Rigo
Goal: To dispel the myth that balanced nutrition and sports supplementation have to be boring.
Claim: Healthy eating and sports supplementation can be fun and enjoyable.
Media: Instagram, Social Media
Summary: GymBeam collaborates with Al.ta Cucina and actor Alvise Rigo to create four video recipes that showcase how GymBeam products can be integrated into daily cooking. Targeting a broad audience, the campaign aims to demonstrate that nutrition can be both enjoyable and beneficial, utilizing Rigo's engaging presentation style. An Instagram giveaway is also part of the project, promoting community involvement.
Campaign Diaries
No Brand Diaries found.
GymBeam Breaks the Myth About Creatine. The New Campaign Shows It Is Not Just for Men
Goal: To challenge stereotypes around creatine and promote its use among all genders.
Claim: Creatine is for everyone, not just bodybuilders or men.
Media: Digital channels
Summary: GymBeam launches a campaign to dispel myths surrounding creatine, highlighting its benefits for women and promoting inclusivity in sports nutrition. The campaign features long-time ambassador Jakub Enžl and new ambassador Nikola Uhlířová, showcasing a revamped product design and emphasizing that genuine fitness results come from dedication and quality nutrition, rather than shortcuts offered by social media filters.
Campaign Diaries
No Brand Diaries found.
