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Sweden
Paw Patrol and Attunda Fire Brigade Teach Kids to Be Heroes
Source: https://www.resume.se/marknadsforing/kampanj/barn-lar-sig-bli-vardagshjaltar-med-filmhundar/
Goal: To teach children to be everyday heroes
Claim: Courage, teamwork, and caring can make a difference.
Media: Social media, on-site event
Summary: The campaign, organized by Samy in collaboration with Attunda Fire Brigade and Gröna Lund, aims to engage children aged 3-6 by bringing Paw Patrol characters to life prior to the release of the 'Dinosaur Movie'. The event includes playful activities where children learn about bravery, helping others, and making a difference.
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