Campaign Diaries
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Czech Republic
Prima Ice Cream Expands Influencer Marketing. Engaging New Faces in the Summer Campaign
Goal: To create authentic and relevant content that resonates with the target audience
Media: Social media
Summary: Prima zmrzlina is expanding its influencer marketing strategy by collaborating with a diverse range of influencers for its brands, including Pegas Premium, Mrož, Kuba, and Prank!. The focus is on authenticity and creating natural content that appeals to specific audiences. Through this campaign, Prima zmrzlina aims to enhance visibility and engage with younger generations and families, utilizing both established and new influencers.
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