Campaign Diaries
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Sweden
Live Shopping Shows Power in Powers Campaign The Hunt for the Keys
Source: https://www.resume.se/marknadsforing/kampanj/powers-liveshow-drog-in-3-miljoner-pa-20-minuter/
Goal: To drive sales through a live shopping event
Claim: Live shopping proves its efficacy
Media: Website, Facebook, Instagram, TV4
Summary: Powers' major marketing campaign 'The Hunt for the Keys' reached its peak with a live shopping event that generated three million kronor in sales within 20 minutes. The campaign had a budget of 180 million kronor in Sweden and included a thriller mini-series aired during TV commercials. The success of the live shopping event indicates a shift towards customers shopping directly from brands rather than through social media.
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