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Sweden
Tele2 and Samsung Launch Interactive Campaign at Hötorget
Source: https://www.resume.se/marknadsforing/kampanj/tele2-och-samsung-tacker-hotorget-med-50-000-far/
Goal: To engage passersby in an interactive advertising experience
Media: Outdoor billboard, Instagram
Summary: Tele2 and Samsung have launched an interactive campaign at Hötorget in Stockholm, featuring a large banner that challenges passersby to find the correct 'Fåret Frank' among many clones as part of the Samsung Galaxy Z Fold8 phone launch. The campaign aims to capture attention and encourage engagement with the brand's advertising assets. It also extends to digital platforms, including Tele2's Instagram.
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