Campaign Diaries
Jameson teams with NFL as global sponsor amid spirits market struggles
Goal: To enhance fan engagement and elevate the fan experience during NFL events.
Claim: Jameson is the perfect partner to enrich our fan engagement.
Media: broadcast, digital, and social channels
Summary: Jameson has entered a multiyear partnership with the NFL as its official spirits sponsor, replacing Diageo. This sponsorship will feature Jameson across various NFL events, including the Super Bowl and International Games, aiming to enhance fan experiences and create community connections.
Campaign Diaries
No Brand Diaries found.
Jameson Ginger & Lime Takes Centre Stage in New Summer Campaign
Source: https://www.adworld.ie/2026/07/24/jameson-ginger-lime-takes-centre-stage-in-new-summer-campaign/
Goal: To celebrate Jameson Ginger & Lime and keep it top of mind during summer events.
Claim: Jameson, Ginger & Lime Anytime
Media: Out of Home, Digipoles, Digital Retail, Green Screens, 48 Sheets, Metropoles, programmatic DOOH
Summary: The campaign highlights Jameson Ginger & Lime as a key product for the brand, featuring a special build in Dublin and a multi-channel out-of-home strategy to engage consumers during summer events. The initiative aims to maintain high visibility while celebrating moments of social connection.
Campaign Diaries
No Brand Diaries found.