Campaign Diaries
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Spain
Repsol turns to opera in ‘A path is made by stopping’, the new platform for its service stations
Source: https://www.reasonwhy.es/actualidad/repsol-estaciones-servicio-campana-se-hace-camino-al-parar
Goal: Promote Repsol's service stations
Summary: Repsol has launched a new campaign titled 'Se hace camino al parar' which incorporates opera to promote its service stations. The article hints at the brand's strategy and positioning in the market.
Campaign Diaries
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