Campaign Diaries
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United Kingdom
GetYourGuide is looking for people who turn group chats into travel
Goal: To recognize and celebrate the group organizer during travel planning.
Claim: Everyone needs a Holiday Hero.
Media: digital and audio channels, including podcasts and radio
Summary: GetYourGuide's new campaign, 'Holiday Hero or Zero', launched in late July, targets British travelers struggling with group trip organization. The campaign highlights the importance of a travel organizer, featuring real-life scenarios from British podcasters Jamie Laing and Sophie Habboo. Britons can nominate their own 'Holiday Hero' for a chance to win travel experiences and themed prizes.
Campaign Diaries
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