Campaign Diaries
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Japan
Health Land, Haunted House, Curling… A Theme Park-like ‘Drugstore Show’ Proposing ‘Unexpected Connections’ for ‘Kyushin’ in Summer and ‘Ryukakusan’ in Sports
Source: https://www.advertimes.com/20260801/article552599/
Goal: To promote self-care through engaging experiences
Claim: Gentle, correct, and enjoyable self-care for everyone
Summary: The 26th JAPAN Drugstore Show, hosted by the Japan Chain Drugstore Association, took place in Tokyo, featuring a wide range of products and services related to drugstores. This year's theme focused on the future of drugstores through self-medication, with over 398 companies exhibiting. Shionogi Healthcare created an immersive booth themed as a health land, incorporating interactive games and performances to engage visitors and promote their brand's message of accessible self-care.
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