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United States
How Shark Week Continues to Make a Big Marketing Splash Year After Year
Goal: To engage fans and celebrate sharks
Claim: Celebrating these amazing creatures
Media: Television, real-life activations, partnerships
Summary: Shark Week, which started in 1988 and has become a significant marketing effort for the Discovery Channel, continues to attract fans through various activations and partnerships that provide unique experiences. This includes limited-edition products and photo opportunities at major events, all while staying true to its core mission of celebrating sharks.
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