Campaign Diaries
Try Nets This Year’s Fifth Silver Fish
Source: https://www.kampanje.com/premium/try-haver-inn-arets-femte-solvfisk/1035319
Goal: To promote a fitness chain's commitment to social responsibility
Media: Commercial film
Summary: Try has secured its fifth silver fish in the Gullfisken competition with its campaign for the fitness chain Sats, which launched the 'Choose to Move' campaign across Norway, Sweden, Denmark, and Finland on August 3. The jury praised the film for its engaging content and social responsibility message, highlighting its appeal and the impressive scores received.
Campaign Diaries
No Brand Diaries found.
Gym Center with Its Biggest Advertising Campaign in Years
Source: https://www.kampanje.com/markedsforing/vil-utfordre-stillesittende-hverdag/1016767
Goal: Encourage physical activity
Claim: Choose to Move
Media: Film, digital platforms, social media, Sats' own channels
Summary: Sats is launching its largest Nordic brand campaign in several years, developed in collaboration with Try, to challenge sedentary lifestyles. The 'Choose to Move' campaign, rolling out in Norway, Sweden, Denmark, and Finland starting August 3rd, aims to remind people of the joy of being active. It highlights that while everyday life is becoming more convenient, we are moving less, and presents a humorous take on this issue.
Campaign Diaries
No Brand Diaries found.
