STANLEY

Campaign Diaries

Global

Stanley entrusted the cleaning of marketing nonsense to a tool box

Brand: STANLEY

Campaign: ALL BUILD. NO BULL.

Source: https://www.media-marketing.com/vijesti/stanley-je-posao-ciscenja-marketinskih-besmislica-povjerio-kutiji-za-alat/

Goal: To appeal to independent craftsmen and small companies in the residential construction sector by promoting practicality and reliability in tools.

Claim: If it sounds like nonsense, it probably is.

Media: Digital and social channels, retail media, in-store promotions

Summary: Stanley has launched a new global campaign featuring Stan, a talking tool box that critiques exaggerated marketing claims and overly complicated products. The campaign, titled 'All Build. No Bull.', targets independent craftsmen and small businesses, emphasizing practicality and reliability. It unfolds through a series of humorous advertisements that resonate with professional experiences on construction sites. The campaign aims to position Stanley as a brand for experienced tool users who are skeptical of marketing embellishments.

Campaign Diaries

No Brand Diaries found.

Global

STANLEY’s talking toolbox says it’s time to ditch the bull

Brand: STANLEY

Campaign: ALL BUILD. NO BULL.

Source: https://www.marketing-interactive.com/stanleys-talking-toolbox-says-its-time-to-ditch-the-bull

Goal: Strengthen brand appeal among professionals in the construction sector

Claim: ALL BUILD. NO BULL.

Media: digital, social, retail, in-store

Summary: STANLEY has launched a new global brand platform called 'ALL BUILD. NO BULL.' aimed at professionals in the small business construction sector. This campaign features a talking toolbox named 'Stan' who humorously critiques marketing jargon and emphasizes the importance of dependable tools. The initiative positions STANLEY as a brand prioritizing practicality, reliability, and honest work, while also rolling out an updated product portfolio across various digital and retail channels globally.

Campaign Diaries

No Brand Diaries found.

brand campaign construction marketing practicality