Campaign Diaries
Supplement ‘1 Yen Buyback’ Exposes Resellers’ Shame in ‘Jump No. 33’
Source: https://www.advertimes.com/20260810/article553877/
Goal: To address the resale issues caused by high demand for special edition cards
Claim: Special reprint edition without the card available for order
Media: Social media, Online store
Summary: Shueisha announced a special reprint of the Weekly Shonen Jump No. 33 without the 'ONE PIECE' card included, following significant demand and resale issues surrounding the original release. This reprint will be available for order from August 17 to August 27, with shipments scheduled between October and December. The response on social media has been mixed, welcoming the reprint but also expressing concerns over shipping delays and undisclosed pricing.
Campaign Diaries
No Brand Diaries found.
Happy Tears: ‘Tennis Prince’ Final Issue Reprint Announcement
Source: https://www.advertimes.com/20260805/article553067/
Goal: Address reader demand through reprints and changes to promotional items
Claim: Reprint has been decided!
Media: Social Media, Magazine
Summary: Shueisha's monthly manga magazine 'Jump SQ.' has decided to reprint the September special issue featuring the finale of the popular manga 'Shin Tennis no Oujisama' due to high pre-release demand. Additionally, the editorial team changed their promotional strategy by stopping random insertions for supplementary items. The issue included a special CD as a commemorative item, and despite previous issues of hoarding and resale, the magazine noted a positive response towards the reprint via social media.
Campaign Diaries
No Brand Diaries found.
