Campaign Diaries
UNIQA Attracts Drivers with Simplicity. New Campaign Focuses on Unlimited Glass Coverage and Unlimited Towage
Goal: Increase brand visibility and promote car insurance benefits
Claim: Car insurance from UNIQA? Best now. Better life together.
Media: Television, Connected TV, Digital platforms including Meta, YouTube, and Seznam
Summary: UNIQA has launched a new car insurance campaign focused on simplicity and practical assistance during crises, offering unlimited glass insurance and vehicle towing after accidents or natural disasters in the Czech Republic and Slovakia. The campaign aims to raise awareness of the insurance product among drivers by highlighting the importance of a vehicle in daily life and emphasizing customer satisfaction with claims processing. It utilizes a mix of traditional and digital media, ensuring a simple and clear message.
Campaign Diaries
No Brand Diaries found.
UNIQA launched a summer campaign. Focusing on recreational sports
Goal: To promote travel insurance for families and individuals
Claim: Most recreational sports are already covered by our basic insurance.
Media: Television and digital media
Summary: UNIQA launched a summer marketing campaign focused on travel insurance for families and individuals, highlighting that most common recreational sports are included in the basic coverage. The campaign runs from early July to the end of August, aiming to inform families about the benefits of inclusive insurance and offering up to 50% family discount. A dedicated website provides information on covered activities and additional options for high-risk sports.
Campaign Diaries
No Brand Diaries found.
