Visit Belfast

Comments off | By · August 8, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
UK

Out Look: Belfast in Full Fleadh

Brand: Visit Belfast
Campaign: Fleadh Cheoil na hÉireann

Source: https://www.adworld.ie/2026/08/07/out-look-belfast-in-full-fleadh/

Goal: To promote the Fleadh Cheoil event and attract visitors to Belfast.

Claim: This is our time; Small City. Big Heart.; Come for the music. Stay for the craic!

Media: Out of Home, Digital formats, Bus wraps, 6 Sheets, Metropoles, Aircoach MegaRears, Digital Bridges

Summary: Belfast is hosting the Fleadh Cheoil na hÉireann for the first time, anticipating 800,000 visitors over eight days filled with concerts and cultural activities. Marketing efforts by PML Group NI and agencies like Ardmore Advertising and Mammoth have utilized various outdoor media channels to promote the event and encourage visitors from the Republic of Ireland. The campaign emphasizes civic pride and aims to convert interest in the event into travel to Belfast.

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Visit Belfast Campaign: Fleadh Cheoil na hÉireann Source: https://www.adworld.ie/2026/08/07/out-look-belfast-in-full-fleadh/ Goal: To promote the Fleadh Cheoil...