Campaign Diaries
Is Your Luggage Too Much? JAL Clearly States the Rules for Carry-On Baggage
Source: https://www.advertimes.com/20260818/article554060/
Goal: Increase awareness of carry-on baggage rules
Claim: You can only bring a total of 2 items on board!
Media: Social media (X/Twitter)
Summary: Japan Airlines (JAL) has launched a second animated video on social media to clarify the rules regarding carry-on baggage during the summer vacation season. The video emphasizes that passengers are allowed to bring only two items on board, including personal items and carry-on luggage, highlighting safety and operational efficiency. The campaign follows positive feedback from a previous video regarding boarding times and aims to ensure a comfortable travel experience for passengers.
Campaign Diaries
No Brand Diaries found.
Just Half a Day After the Kumamoto Earthquake, JAL Could Operate Emergency Flights the Next Day Thanks to 15 Years of Preparedness
Source: https://www.advertimes.com/20260810/article553685/
Goal: To provide rapid transportation in response to a natural disaster.
Claim: Quick provision of transportation as a lifeline.
Media: Social Media, Website
Summary: Following the Kumamoto earthquake on July 28, Japan Airlines (JAL) announced emergency flights between Fukuoka and Kagoshima the next morning, just half a day after the disaster, to assist people who were stranded or needed to check on family. With the ground transportation system heavily disrupted, JAL decided to operate extra flights to continue supporting travel needs. The response was possible due to the preparedness measures in place for disaster situations.
Campaign Diaries
No Brand Diaries found.
