Campaign Diaries
The Warehouse celebrates its place in NZ with ‘This is Warehouse country’
Goal: To celebrate The Warehouse's place in New Zealand and reinforce its brand presence.
Claim: This is Warehouse country
Media: Television and online advertisements
Summary: The Warehouse has launched a new campaign titled 'This is Warehouse country' to emphasize its significant role in the lives of New Zealanders. With a focus on storytelling, the campaign features real-life experiences of customers and aims to showcase the retailer's connection with Kiwi culture. It was developed with TBWA New Zealand and includes various vignettes highlighting the nostalgic and everyday moments in which The Warehouse has been present.
Campaign Diaries
No Brand Diaries found.
TBWA z Brings The Warehouse Kiwi Back to Life
Source: https://stoppress.co.nz/campaigns/tbwanz-brings-the-warehouse-kiwi-back-to-life/
Goal: Reintroduce the Kiwi mascot in an entertaining way
Media: YouTube, TikTok, TVNZ+
Summary: TBWA z has reintroduced The Warehouse's long-lost Kiwi mascot in a five-part episodic series that blends entertainment with advertising. The campaign began with missing person posters and includes a hotline for tips, leading to a storyline where Kiwi awakens from a coma and navigates a changed New Zealand. The series also features local personalities and hidden Easter eggs, aiming to create a nostalgic yet fresh experience for viewers. This marks the first sequential media approach for The Warehouse, focusing on social media to engage audiences.
Campaign Diaries
No Brand Diaries found.
