L’Oréal

Campaign Diaries

Singapore

L’Oréal names new SAPMENA chief digital and marketing officer, Lex Bradshaw-Zanger takes new role

Campaign: Join the refill movement

Source: https://www.marketing-interactive.com/l-oreal-names-new-sapmena-chief-digital-and-marketing-officer-lex-bradshaw-zanger-takes-new-role

Goal: Scale regional marketing initiatives

Media: skincare, fragrance, makeup and haircare

Summary: L’Oréal has launched the third edition of its global 'Join the refill movement' campaign across the SAPMENA region, which includes several of its prominent brands, and announced the appointment of Marc Dicko as the new chief digital and marketing officer for the zone. This campaign aims to promote sustainability and innovation in beauty products and services.

Campaign Diaries

No Brand Diaries found.

Global

America’s 250th proves heritage marketing is for every brand

Brand: L’Oréal

Campaign: 50th anniversary of ‘Because I’m worth it’

Source: https://www.marketingdive.com/spons/americas-250th-proves-heritage-marketing-is-for-every-brand/828469/

Goal: Celebrate the legacy of a brand slogan and its connection to women's empowerment

Claim: Because I’m worth it

Media: Video spot, archival imagery

Summary: The article discusses how brands are leveraging heritage marketing during America’s 250th anniversary to enhance their narratives and build trust with audiences. It highlights L’Oréal's campaign marking the 50th anniversary of its slogan, featuring archival advertisements and connections to the women's empowerment movement, and emphasizes the importance of authentic content in establishing emotional connections and driving customer engagement.

Campaign Diaries

No Brand Diaries found.

brand legacy heritage marketing L'Oréal Women's empowerment

Portugal

L’Oréal Raises Awareness of Aesthetic Pressure on Youth and Risks of ‘Prejuvenation’

Brand: L’Oréal

Campaign: Prevention of Aesthetic Pressure

Source: https://www.imagensdemarca.pt/artigo/loreal-alerta-para-a-pressao-estetica-sobre-os-jovens-e-os-riscos-do-prejuvenation/

Goal: To raise awareness about aesthetic pressure and the risks of early cosmetic procedures among youth.

Claim: Smart Skincare for Youth

Summary: L’Oréal Dermatological Beauty (LDB) utilized International Youth Day to highlight the increasing aesthetic pressure on young people and the risks associated with the trend of 'prejuvenation', which encourages the use of anti-aging cosmetics at younger ages. The brand emphasizes the importance of dermatological prevention as a public health issue and promotes a consistent skincare routine over early intensive treatments.

Campaign Diaries

No Brand Diaries found.

dermatological health prejuvenation skincare youth awareness