Campaign Diaries
Displaying 2 Campaigns for this Brand.
Finland
Transparent human silhouettes remind us of loneliness in society – If awards projects that reduce loneliness with hundreds of thousands
Brand: If
Campaign: Help a lot Award
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Goal: To reduce involuntary loneliness and bring people together
Media: Outdoor advertising
Summary: If is campaigning for the Help a lot Award using transparent human silhouettes in outdoor advertising. The award aims to support selected projects with up to 100,000 euros per country to implement ideas that can reduce involuntary loneliness. The initiative highlights the importance of addressing issues like loneliness and social exclusion in today's society, as stated by If's compensation director Mia Örså. The application period for the award runs until September 7.
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Published: August 29, 2026
🔒 Analysis Members Only
Sweden
If Launches Campaign Against Involuntary Loneliness with Friends
Brand: If
Campaign: Friends Against Involuntary Loneliness
Source: https://www.resume.se/marknadsforing/kampanj/akestam-holst-bakom-kampanj-dar-inget-hander/
Goal: Raise awareness about involuntary loneliness and bullying among children and youth
Claim: If helps a lot
Media: TV, online, outdoor, print, radio, cinema
Summary: The campaign by Friends, in collaboration with the insurance company If, addresses the issue of involuntary loneliness as a form of bullying among children and youth. Using If's advertising concept, the campaign aims to highlight the importance of recognizing people around us and encouraging small actions that can help combat loneliness and bullying. The advertisement deviates from typical outcomes by focusing on exclusion rather than physical mishaps. The campaign includes various media channels including TV and online.
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