Sharp

Campaign Diaries

Japan

Why is SHARP’s PR so ‘Stylish’? Various Impressive Responses During the Shortage of Naphtha and the 114th Birthday

Brand: Sharp

Campaign: Celebrating SHARP’s 114th Birthday

Source: https://www.advertimes.com/20260916/article557606/

Goal: To engage with users and celebrate the company's anniversary.

Claim: Let's be gentle as I am quite old.

Media: Twitter

Summary: On September 15, SHARP celebrated its 114th birthday with a heartfelt post on official social media, receiving numerous congratulatory messages from users. The company has shown a history of engaging with users through unique and proactive responses to societal issues, including support for live event viewing and managing product shortages.

Campaign Diaries

No Brand Diaries found.

Japan

The DNA of ‘The point of view is sharp, isn’t it?’ does not die: What is the ‘design-first’ strategy to accelerate ‘Sharp-ness’ after nearly 10 years of management crisis?

Brand: Sharp

Campaign: Sharp Design Exhibition

Source: https://www.advertimes.com/20260818/article554100/

Goal: To regain Sharp's design identity and emphasize emotional value in home appliances

Claim: The point of view is sharp, isn't it?

Summary: Sharp, a major electronics manufacturer, is attempting to reclaim its unique design identity and emphasize the emotional value in its products through a design exhibition, after facing a decline in business since 2011. The exhibition, which started on August 17, showcases proposals from young designers, and aims to re-establish Sharp's presence in the market by highlighting creativity in home appliance design.

Campaign Diaries

No Brand Diaries found.

design home appliances innovation Sharp

Japan

What Was the Painful Word That Troubled Sharp’s TV Designer?

Brand: Sharp

Campaign: Sharp Design Eye Exhibition

Source: https://www.advertimes.com/20260817/article553995/

Goal: To showcase the value of design in consumer electronics

Claim: There are secrets in that gaze.

Media: Exhibition

Summary: Sharp is hosting an exhibition titled 'Sharp Design Eye Exhibition' from August 17 to 28, focusing on the design of its products, including washing machines, TVs, dryers, toasters, and vacuum cleaners. This is the first design-centric exhibition in over 30 years. The exhibition aims to directly show consumers the value of design, which is often difficult to convey during regular product releases. Designers have focused on both functional and emotional aspects of product design, seeking to communicate the inspiration behind their creations effectively.

Campaign Diaries

No Brand Diaries found.

consumer electronics design exhibition