PedidosYa

Campaign Diaries

Uruguay

Ecommerce Still Has Much Room to Grow in Uruguay

Campaign: Quick Commerce Campaign

Source: https://infonegocios.biz/te-invito-a-comer/el-ecommerce-todavia-tiene-mucho-espacio-para-crecer-en-uruguay-juan-muxi-managing-director-de-pedidosya-uruguay

Goal: Focus on expanding quick commerce offerings.

Summary: In a recent interview, Juan Muxi, Managing Director of PedidosYa Uruguay, discussed the company's growth trajectory and future plans, highlighting a new campaign aimed at quick commerce, including categories like pharmacies and baby products. PedidosYa also focuses on user adoption for their subscription service and has been actively providing credit to partner businesses.

Campaign Diaries

No Brand Diaries found.

Argentina

Preview: PedidosYa and Anita&Vega present ‘Our Super’, the new PedidosYa Market campaign

Brand: PedidosYa

Campaign: Nuestro súper

Source: https://www.adlatina.com/publicidad/preestreno-pedidosya-y-anitavega-presentan-nuestro-sper-la-nueva-campaa-de-pedidosya-market

Goal: Increase awareness and trial of PedidosYa Market

Claim: Guaranteed quality and personalized selection

Media: TV, digital, outdoor, social media

Summary: PedidosYa has launched 'Nuestro súper', a regional campaign created by the agency Anita&Vega, aimed at introducing more people to its digital supermarket, PedidosYa Market. The campaign emphasizes trust in online shopping by showcasing the quality and care behind each order. It includes the use of digital reviews and aims for strong regional recognition. Directed by Milton Kremer and produced by Landia, the campaign will be visible across television, digital platforms, outdoor advertising, and social media.

Campaign Diaries

No Brand Diaries found.

advertising campaign digital supermarket online shopping

Uruguay

The ‘Bank’ of PedidosYa has lent USD 6.4 million to Uruguayan SMEs

Brand: PedidosYa

Campaign: PedidosYa Créditos

Source: https://infonegocios.biz/nota-principal/el-banco-de-pedidosya-ya-presto-us-6-4-millones-a-pymes-uruguayas

Goal: Transform the way SMEs access credit with digital solutions.

Claim: More accessible and flexible financing alternatives.

Summary: PedidosYa Créditos has provided over USD 6.4 million in loans to Uruguayan SMEs since its launch in mid-2025. The regional fintech platform has offered over USD 200 million in credits across 10 Latin American countries. The service allows businesses to request loans digitally, which are repaid automatically from sales generated through the app. The initiative aims to provide quick and flexible credit options to support retail expansion.

Campaign Diaries

No Brand Diaries found.

digital loans fintech SME financing