Campaign Diaries
Joakim Wallerstein on the Sweden Democrats’ Election Strategy
Goal: Convert attention into votes
Claim: Sweden shall become Sweden again
Media: Election posters
Summary: According to Joakim Wallerstein, the communications chief of the Sweden Democrats (SD), the party's campaign is aimed at everyone as they enter the final month before elections. Wallerstein is convinced that increased attention will translate into votes, stressing that every second someone pays attention to them over other parties is a victory. The party's election posters, presented shortly after Midsummer, reflect a nostalgic message.
Campaign Diaries
No Brand Diaries found.
SD demands apology from Ocean Outdoor after advertising stop
Goal: To advertise Sverigedemokraterna's party campaign.
Media: Out-of-home advertising
Summary: Sverigedemokraterna's controversial door campaign at Stockholm Central Station was abruptly stopped by the property owner Jernhusen. The party's communication chief, Joakim Wallerstein, criticized Ocean Outdoor, the subcontractor, for failing to follow procedures and transparency rules, and now expects a formal apology.
Campaign Diaries
No Brand Diaries found.
