Campaign Diaries
Chorus and McCann NZ announce partnership with new campaign
Source: https://stoppress.co.nz/campaigns/chorus-appoints-mccann-nz-as-lead-agency/
Goal: To highlight the speed and reliability of fibre broadband technology
Claim: Go clicker than ever
Media: AV-led assets across sport and streaming channels
Summary: Chorus has launched a new campaign titled 'Go clicker than ever' in partnership with McCann New Zealand, demonstrating the speed and freedom of fibre broadband through an engaging concept featuring Irish dance. The campaign aims to make the benefits of fibre tangible to Kiwis by creatively showcasing how it enhances connectivity.
Campaign Diaries
No Brand Diaries found.
TVNZ’s new partnership allows exclusive early access to Shortland Street
Goal: Provide exclusive early access to episodes of Shortland Street for fans
Claim: Experience the viewing moment with exclusive early access
Media: Digital, on air, social platforms
Summary: TVNZ, Chorus, and McCann Media have launched the Chorus Advance Screening, which allows fans of Shortland Street to have exclusive early access to episodes on TVNZ+ right after the previous episode airs. The campaign is integrated with promotions featuring Dr. Chris Warner and includes a competition offering a free fibre entertainment setup. The initiative aims to enhance audience experience by showcasing the benefits of fibre broadband during the viewing experience.
Campaign Diaries
No Brand Diaries found.
