Lala – Show me the case

Campaign Diaries

Mexico

Premiere: Zurda Mexico & Conciergency add Lala cheeses and creams to their portfolio

Brand: Lala

Campaign: Échale un poquito más and Aquí se guarda

Source: https://www.adlatina.com/publicidad/preestreno-zurda-mxico-conciergency-suman-quesos-y-cremas-lala-a-su-portafolio

Goal: To personalize Mexican food experiences and engage with everyday culinary habits.

Claim: A meal is never truly finished until it reaches the table.

Summary: The campaign 'Échale un poquito más' recognizes the diversity in Mexican cooking and emphasizes that every dish can be customized by adding more ingredients to suit personal tastes. The second campaign, 'Aquí se guarda', addresses the common practice of repurposing empty cream containers for other foods, highlighting a cultural habit among Mexicans.

Campaign Diaries

No Brand Diaries found.

Mexico

Preview: Draft Punk and Lala invite you to drink a glass of milk a day

Brand: Lala

Campaign: Milk has no age

Source: https://www.adlatina.com/publicidad/preestreno-draft-punk-y-lala-invitan-a-tomar-un-vaso-de-leche-por-da

Goal: Encourage daily milk consumption among adults

Claim: Drink it however you want, but DRINK LALA

Summary: Lala's new campaign, 'Milk has no age', created by Draft Punk, aims to encourage Mexicans to reconsider the role of milk in their diet, as 7 out of 10 adults in Mexico do not consume milk daily despite its lifelong benefits. The campaign highlights the importance of integrating milk back into adult routines and uses a children's choir to remind adults that growing up doesn't mean giving up milk.

Campaign Diaries

No Brand Diaries found.

campaign milk nutrition