MAPFRE CONTIGO

Brand
MAPFRE
Entrant Agency
McCANN SPAIN
Category
Digital Craft
Award
Shortlist
Festival & Year
Cannes Lions (2026)

Case Study Details

Este año lo volvimos a lograr, y lo logramos contigo. Fuimos reconocidos como la Mejor Compañía de Seguros en Perú e Iberoamérica, y por tercer año consecutivo como la aseguradora con la mejor experiencia del cliente en el país. Pero detrás de cada premio hay algo que no se ve en una vitrina: una llamada atendida a tiempo, un siniestro resuelto, alguien a tu lado cuando más lo necesitas. Gracias por tu confianza y tu respaldo. Porque contigo somos mejores.hearts #Mapfre #BCX2025 #CuidamosLoQueTeImporta

Presentation Board

“protecting policyholders and their assets from any weather-related incidents” Forbes SPAIN RANKS STH WORLDWIDE IN DEATHS AND DAMAGES FROM CLIMATE DISASTERS. IN THESE SITUATIONS, TIMELY AND ACCURATE ALERTS SAVE LIVES, BUT GOVERNMENT SYSTEMS ARRIVE TOO LATE. IN 2024, DURING THE DANA IN VALENCIA, THE OFFICIAL WARNING CAME AFTER THE CATASTROPHE HAD ALREADY BEGUN. OVER 23@ LIVES WERE LOST. BUT THE SIGNALS WERE ALREADY THERE. THAT MORNING, MAPFRE, SPAIN’S LEADING INSURANCE COMPANY, RECEIVED A SURGE OF EMERGENCY CALLS FROM ONE REGION, HOURS BEFORE THE DISASTER ESCALATED. THE INSURANCE CALLS FROM ONE REGION COULD HAVE SAVED THE NEXT ONE. SO, WE DECIDED TO TURN CORPORATE DATA INTO PUBLIC PROTECTION. W% mapfre contigo WHEN COMPANY DATA SAFE POWERS PUBLIC SAFETY INTRODUCING MAPFRE CONTIGO: A PREDICTIVE ALERT SYSTEM, BUILT INTO THE MAPFRE APP, THAT ANTICIPATES CLIMATE RISKS AND DELIVERS HYPER-PERSONALISED WARNINGS THROUGH APP OR WHATSAPP, BASED ON EACH USER’S REAL-TIME DATA. BY COMBINING METEOROLOGICAL DATA, WITH SOMETHING NO ONE ELSE HAS: REAL-TIME INPUTS FROM MILLIONS OF CLIENTS. UP TO 24 HOURS BEFORE IMPACT. +16,6% +73% INSURANCE PURCHASES BRAND PERCEPTION Caution ALEJANDRO! RED ALERT for rain in Collado Mediano. Avoid going outside and do not take your motorcycle. A NEW HYPER-PERSONALIZED, PREDICTIVE, AND HIGHLY ACCURATE ALERT SYSTEM THAT DELIVERS CLIMATE RISK WARNINGS DIRECTLY TO YOUR PHONE. EL DEBATE D]LibertadDigital vozpopuli v Gco “Climate alert: digital, free of charge, and issued with 24 hours’ notice” europa press OOL DESCRIP MAPFRE CONTIGO COMBINES WEATHER, HISTORICAL, CUSTOMER DATA FROM THEIR CONTRACTS AND REAL-TIME BEHAVIORAL DATA, TO PREDICT WHO WILL BE AFFECTED BY CLIMATE RISKS, AND WHEN AND WHERE. IT SENDS INSTANT, PERSONALIZED ALERTS WITH TAILORED GUIDANCE TO HELP USERS PROTECT THEIR TYPE OF HOMES, VEHICLES, BELONGINGS, AND FAMILIES BEFORE IMPACTS OCCUR, DIRECTLY TO YOUR PHONE. 112K 60K UNIQUE ACTIVE USERS IN THE FIRST TWO MONTHS CUSTOMERS ALERTED. BEFORE THE BIGGEST STORM IN 2026* i> eee El Confidencial at eee yi

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