MAPFRE CONTIGO
Brand
MAPFRE
Entrant Agency
McCANN SPAIN
Category
Digital Craft
Award
Shortlist
Festival & Year
Cannes Lions (2026)
Case Study Details
Este año lo volvimos a lograr, y lo logramos contigo.
Fuimos reconocidos como la Mejor Compañía de Seguros en Perú e Iberoamérica, y por tercer año consecutivo como la aseguradora con la mejor experiencia del cliente en el país.
Pero detrás de cada premio hay algo que no se ve en una vitrina: una llamada atendida a tiempo, un siniestro resuelto, alguien a tu lado cuando más lo necesitas.
Gracias por tu confianza y tu respaldo. Porque contigo somos mejores.hearts
#Mapfre #BCX2025 #CuidamosLoQueTeImporta
Presentation Board
“protecting policyholders
and their assets from
any weather-related incidents”
Forbes
SPAIN RANKS STH WORLDWIDE IN DEATHS AND DAMAGES FROM
CLIMATE DISASTERS. IN THESE SITUATIONS, TIMELY AND
ACCURATE ALERTS SAVE LIVES, BUT GOVERNMENT SYSTEMS
ARRIVE TOO LATE.
IN 2024, DURING THE DANA IN VALENCIA, THE OFFICIAL
WARNING CAME AFTER THE CATASTROPHE HAD ALREADY BEGUN.
OVER 23@ LIVES WERE LOST. BUT THE SIGNALS WERE ALREADY
THERE. THAT MORNING, MAPFRE, SPAIN’S LEADING INSURANCE
COMPANY, RECEIVED A SURGE OF EMERGENCY CALLS FROM ONE
REGION, HOURS BEFORE THE DISASTER ESCALATED.
THE INSURANCE CALLS FROM ONE REGION COULD HAVE SAVED
THE NEXT ONE. SO, WE DECIDED TO TURN CORPORATE DATA
INTO PUBLIC PROTECTION.
W% mapfre contigo
WHEN COMPANY DATA SAFE POWERS PUBLIC SAFETY
INTRODUCING MAPFRE CONTIGO: A PREDICTIVE ALERT
SYSTEM, BUILT INTO THE MAPFRE APP, THAT
ANTICIPATES CLIMATE RISKS AND DELIVERS
HYPER-PERSONALISED WARNINGS THROUGH APP
OR WHATSAPP, BASED ON EACH USER’S REAL-TIME DATA.
BY COMBINING METEOROLOGICAL DATA, WITH SOMETHING
NO ONE ELSE HAS: REAL-TIME INPUTS FROM MILLIONS
OF CLIENTS. UP TO 24 HOURS BEFORE IMPACT.
+16,6% +73%
INSURANCE PURCHASES BRAND PERCEPTION
Caution ALEJANDRO!
RED ALERT for rain in Collado
Mediano.
Avoid going outside and do not take
your motorcycle.
A NEW HYPER-PERSONALIZED, PREDICTIVE,
AND HIGHLY ACCURATE ALERT SYSTEM
THAT DELIVERS CLIMATE RISK WARNINGS
DIRECTLY TO YOUR PHONE.
EL DEBATE D]LibertadDigital vozpopuli v Gco
“Climate alert: digital,
free of charge, and issued
with 24 hours’ notice”
europa press
OOL DESCRIP
MAPFRE CONTIGO COMBINES WEATHER, HISTORICAL, CUSTOMER
DATA FROM THEIR CONTRACTS AND REAL-TIME BEHAVIORAL
DATA, TO PREDICT WHO WILL BE AFFECTED BY CLIMATE RISKS,
AND WHEN AND WHERE.
IT SENDS INSTANT, PERSONALIZED ALERTS WITH TAILORED
GUIDANCE TO HELP USERS PROTECT THEIR TYPE OF HOMES,
VEHICLES, BELONGINGS, AND FAMILIES BEFORE IMPACTS
OCCUR, DIRECTLY TO YOUR PHONE.
112K 60K
UNIQUE ACTIVE USERS
IN THE FIRST TWO MONTHS
CUSTOMERS ALERTED. BEFORE
THE BIGGEST STORM IN 2026*
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El Confidencial
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