Bankinter

Campaign Diaries

Portugal

Bankinter wants to grow with companies and reinforces investment in communication

Campaign: Bankinter Banca de Empresas

Source: https://www.imagensdemarca.pt/artigo/bankinter-quer-crescer-com-as-empresas-e-reforca-investimento-em-comunicacao/

Goal: To strengthen the bank's position among businesses in Portugal

Claim: A bank that makes companies grow

Media: television, radio, digital platforms

Summary: Bankinter has launched a campaign focused on its Corporate Banking sector, representing its largest investment in promoting this business segment. The campaign, running from October 19 to November 23, highlights dedicated managers who support companies and emphasizes the bank's financing, investment, and international business services. The initiative aims to deepen relationships with current clients and extend their presence among larger and more complex projects.

Campaign Diaries

No Brand Diaries found.

Portugal

“Receiving is the opposite of not receiving”: Lili Caneças recovers iconic phrase in campaign

Brand: Bankinter

Campaign: É evidente

Source: https://www.imagensdemarca.pt/artigo/receber-e-o-contrario-de-nao-receber-lili-canecas-recupera-frase-iconica-em-campanha-do-bankinter/

Goal: To attract new customers to Bankinter's online account

Claim: Receiving is the opposite of not receiving

Media: National television channels

Summary: Bankinter has launched a new campaign featuring Lili Caneças to promote its Bankinter Online Account, which offers a 3% interest rate for new customers in the first three months on balances up to 100,000 euros. The campaign uses humor and a cultural reference to make the financial benefits more memorable, aiming to increase visibility and client acquisition.

Campaign Diaries

No Brand Diaries found.

advertising banking customer acquisition