Campaign Diaries
What’s got KATSEYE putting their pinky up this time?
Source: https://www.marketing-interactive.com/whats-got-katseye-putting-their-pinky-up-this-time
Goal: To promote individuality, self-expression, and the joy of everyday moments through the new 'Creme bars'.
Claim: Hershey’s. It’s your happy place.
Media: Commercials, offline sampling, pop-up experiences, partnerships with Uber.
Summary: Hershey’s has launched a campaign in collaboration with global girl group KATSEYE, focusing on individuality and self-expression through the playful 'Pinky up' gesture. The campaign promotes the new 'Creme bars' in unique flavors and encourages consumers to find happiness in everyday choices. Along with a commercial, Hershey’s will engage consumers through offline experiences and cultural moments in partnership with Uber.
Campaign Diaries
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