WORKING WITH CANCER – THE STUDY

Brand
WORKING WITH CANCER
Entrant Agency
PUBLICIS CONSEIL
Category
Creative B2B
Award
Shortlist
Festival & Year
Cannes Lions (2026)

Presentation Board

a The 1 ever clinical meta-analysis proving the link between _work and cancer recovery “Cancer affects both the body and the mind. So the stronger you are mentally, the better you can cope with it’, doctors told Eva after her diagnosis. So Eva decided to keep working during her cancer treatment, because it helped her feel better. And Eva is not the only one. For some people with cancer, work can be part of the cure. Work can play a therapeutic role in cancer recovery. Doctors recognize it, patients feel it firsthand. Yet for companies, it’s counterintuitive: work is seen as something that “gets in the way,’ preventing them from supporting employees as they should. To make it imperative for companies to act, we made it scientifically undeniable. In partnership with Memorial Sloan Kettering Cancer Center, we launched the first clinical meta-analysis highlighting the connection between work and recovery. Showing the clinical evidence behind what some might see as isolated cases. cancer Turning a counterintuitive human insight into science-backed evidence, and helping companies fundamentally reshape their role in cancer survivorship. NETFLIX mMsNec fig =m up Ow & (9) en WORKING AND CANCER RECOVERY Scoping re and quality o' of the evidence linking work fe among cancer survivors Authors: Victoria Blinder, MD, MSc; Gina L. Mazza, PhD THE STUD @ Sloan Kettering @x Center +220 new companies signed the Working with Cancer Pledge > WORK reaching a total of 32,377,201 people protected worldwide by the pledge +448 companies in discussions to join the pledge ome Fst Roku hulu dish FOX aw) gb seme WITH CANCER ee A7-minute documentary directed by Kailee McGee, a filmmaker and stage IV cancer survivor, who continued working throughout her treatment. The film makes the study relatable, by showing the lived experiences behind the clinical evidence. From LinkedIn to Times Square, =p orted by corporate leaders cancer survivor advocates. “Let's make work a better place for healing.” Aaa @ Beirne prees + play afar more important role PrP fet capstan de yalppeltiyaikeieh gaia) Mauro Macchi CEOEMEA a¢centure “Recent research shows that work can play a meaningful role in recovery” Arianna Hflingcon OQ seuutete Transforming the findings into an Al-Powered Coach, translating scientific insights into practical workplace guidance. Hey, I'm here to support you.

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